Coach Emma Coates Exits England U23 Role to Assume Command at NWSL's Bay FC

In a significant career move, the 34-year-old coach has resigned her post with the England WU23 national team to take over as head coach for National Women’s Soccer League franchise Bay FC.

Transition Stateside

Her appointment follows the departure of Albertin Montoya, who guided the California club during its inaugural two seasons in the premier American league. Montoya had revealed in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC end up 13th in the 14-team standings.

“It has been a privilege to serve my time with the FA,” commented Coates. “The experience has been formative both on and off the pitch. This feels like the right moment to push myself in a new environment.”

Track Record of Success

In her time at the helm in 2023, Coates guided the England U23s through fixtures including a 1-0 victory over Norway in the continental competition and a high-scoring loss to the United States. She will be joined to the United States is her England assistant, Gemma Davies, a former Aston Villa manager in the Women’s Super League.

The club's chief executive, a one-time Football Association technical lead, spoke highly of Coates's qualifications: “She is both an excellent coach, but she also has a strong record of elevating athletes to compete at the highest levels.”

“Coates excels at leading of teams and environments and has the tactical philosophy we were looking for,” the CEO stated.

Club Context

Bay FC had a mixed start to its NWSL existence, finishing in seventh place and suffering a postseason defeat in its first year before slipping to a near-bottom placement in 2025.

The Football Association's new technical lead, Gavin Step, bid farewell to the departing duo: “Our gratitude goes to Emma and Gemma for their time with us and wish them all the best with their venture abroad. They have played a key role in fortifying the pipeline between the young Lionesses and the first team.”

“Together, they have directly shaped the development of many promising talents who have progressed into senior Lionesses,” Step concluded.

Lasting Legacy

After succeeding Mo Marley in 2023, Coates has been integral to the promotion of a number of players to the national team, including playmaker Lucia Kendall—who netted her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.

The search for their replacements has already commenced, to continue the progress of the youth national team in the coming years.

Alexis Lee
Alexis Lee

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