Users will soon have a new feature that allows them to cut down on the amount of artificial intelligence-produced videos appearing in their feeds. This initiative comes as the service revealed that it currently hosts more than 1 thousand million content made with AI.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a global launch. This development comes amid a rise in AI-generated material, fueled by recent content generation software.
The Broader AI Trend
It has been noted that nearly a tenth of the quickest rising channels on another major platform only show content made by AI. A large amount of this material is classified as “AI slop”, a term for substandard, mass-produced content that is frequently illogical or bizarre.
Our research shows that numerous viewers like content produced via AI tools, including AI artwork to science explainers, and we want to give people the power to increase or decrease of that, depending on their own choices,” stated a company executive.
Scale of AI Content
The platform announced that there are now 1.3 billion videos on its service tagged as AI-generated. In total, over 100 m media items are submitted to the app each day, making AI-generated material a relatively small portion of its overall inventory.
Customizing Your Feed
Viewers will be in a position to limit or boost the volume of AI-generated videos they see by accessing the content preference feature in the app and choosing AI-made media. Further subjects that are already be modified under the tool include current affairs, style, beauty, and dance.
Platform Guidelines
TikTok’s guidelines require users to identify convincing AI-made content, and it bans malicious fake videos of celebrities or emergencies. Any authentic-looking AI video that is not labeled can be deleted under its user guidelines.
In addition, the platform will henceforth attach an AI-generated tag to content produced via its built-in AI features, or flagged by an industry-wide initiative for identifying artificial media. This step is designed to stop users from seeking to evade the labeling process.
Responsible AI Funding
TikTok is additionally introducing a $2 million awareness program for specialists and organizations to produce informative material about using AI responsibly. This project will support non-profit groups focused on training computer science.
Platform Protection
The platform has justified its moderation strategy, during debate over plans to make redundant a large number of content moderators in the UK. TikTok is expected to reduce hundreds of positions in its trust and safety team in the UK capital, with trade unions and digital protection specialists raising concerns that people are being substituted by automated systems.
A company official stated that people-led review would still have a role, but artificial intelligence can protect employees by eliminating the most graphic content ahead of it is viewed by staff. TikTok reported a notable drop in shocking and graphic content handled by content reviewers over the last 12 months due to reliance on its automated systems.
We believe it is crucial to combine people and machines to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is where a significant AI assistance is really helping us process content quickly.”
